Let's face it: if you're like many manufacturers, 80% of your sales revenue is generated by 20% of your retail channel…typically from the so-called 'big guys' in your particular industry. Vendaria manages the hosting, delivery, and integration of your content across the biggest network of e-retailer sites in North America. Period. From Amazon to Wal-Mart and to everyone in-between.
Syndicating your merchandising content to your key retailers' websites is what maximizes your ROI on content creation investments. In fact, syndication will increase both your online and in-store sales conversion. Why? Because shoppers will be able to discover and further educate themselves about your products at their favorite websites - heightening awareness and increasing their confidence to purchase. For every online sale, 7 more sales are made in-store as a result of a customer's online experience with merchandising content. So, syndication is a must.
At this point we can drift into technical stuff but the facts are simple and compelling. Vendaria's network of North American retailers exceeds 375, is double the size of alternate providers, and is growing daily. Most importantly, Vendaria's interactive merchandising solutions are customizable, enabling our manufacturer clients to express their brand and yet meet the product information page requirements of their most important retailers.
Vendaria helps leading retailers increase online sales conversion with site-wide merchandising services including 360º spins, magnify/zoom, and integrated video to improve the customer experience.
The key benefit is that our tools require minimal involvement by your IT department.
We host and deliver your content through a global content delivery network…and Vendaria manages all service updates and occasional fixes, so you can concentrate on running your business.
Let's face it: even though your customers claim that it's all about "quality and price," recent McKinsey research confirms that buyers' purchasing decisions are heavily influenced by the overall sales process. "…a primary supplier seen as having a high-performing sales force can boost its share of a customer's business by an average of 8 to 15 percentage points."
Vendaria applies best practices of B2C merchandising to B2B sales tools that incorporate engaging multimedia assets, and can be configured to meet each target client's profile. As a result, tools become both more persuasive and portable, leveraging the increasing popularity of notebooks and tablets.
The benefits are numerous: product knowledge is elevated and distributed across the entire sales force; presentation efficacy is improved; sales cycles are shortened; and static paper tomes and inconsistent PPT become a thing of the past.
Vendaria's merchandising tools play an important role in supporting our clients' year-over-year online revenue increases.
Forrester Research predicts that US online retail sales will grow at a compound annual rate of 10%, or roughly $30 billion each year, through 2014. And the figures grow exponentially in Forrester's forecast of combined online and "web influenced" sales.
The online channel is the basis of the multi-platform merchandising strategy for manufacturers and retailers, using merchandising copy, images, videos, demos, selectors, etc. to help sell products. The natural extensions include in-store kiosks, smart phones and tablets (with or without using 2D barcodes) in the mobile commerce world, and social commerce channels.
Vendaria provides an integrated set of capabilities that helps our clients pursue market share growth in the online space, and at the same time optimize and re-use the content they have created for all of the other parts of the growing commerce ecosystem, ensuring consistent brand messaging, customer experience, heightened purchase intent, increased sales conversion, increased average order value, and higher Net Promoter Scores.
All of Vendaria's merchandising solutions can be optimized for deployment across smartphones and tablets…and can be launched off QR codes or MS Tags. So your customer can always access more information about the products she's interested in…anytime she's on the go.
Whether she's commuting to work, or linking to a demo off an in-store QR code or MS Tag, the benefit to you is that she'll experience a persuasive interactive presentation enabling her to discover which product is best for her…based on her personal shopping criteria.
Vendaria's kiosks and in-store solutions enable customers to quickly discover and select which product is best for them at the point of sale…based on their personal shopping criteria.
And the benefit to you is that they are assured of an engaging and productive selection process…without the help of an expert sales person.
Let's face it: even though a large portion of your sales growth has been coming from online (and now mobile), historically you have budgeted and spent more on product merchandising for the physical retail world (packaging images, merchandising copy, POP, etc.) than for the online retail world. Makes perfect sense since that was where the majority of the total sales were. With over 80% of all physical store purchases being researched online, it's time to re-balance budgeting and spending towards increased online and interactive product merchandising.
Vendaria's solutions for manufacturers include:
All of our solutions help shoppers discover and select the products that are most relevant to them…based on their personal criteria. And we ensure that our manufacturer clients maintain control over the message and presentation of their merchandise at the digital shelf…reducing the need for customer service or human subject matter expertise. They main benefit to you: customers are assured a consistent and persuasive product or category shopping experience, whether on an e-retailer website, at an in-store kiosk, or on a smartphone or tablet.
Most importantly, Vendaria's Manufacturer Solutions extend shopper engagement, improve product discovery, deepen product education, increase purchase intent, and raise Net Promoter scores. The result is heightened awareness, increased trial, accelerated sales conversion, and reduced product returns.
Let's face it: interactive merchandising content increases both your online and in-store sales conversion. Period. That said, your vendors aren't currently delivering all of the content you need to provide an exceptional online merchandising experience. And even if they were, you may not have the site-wide infrastructure in place to take advantage of that content. With the vast majority of retail revenue increases coming from the online divisions, it's time to take the lead in your category by implementing site-wide services that differentiate your brand, and by educating your vendors to budget for the creation of the assets you need to provide a best-of-class customer experience.
Vendaria's solutions for retailers include:
All of our solutions help shoppers discover and select the SKUs that are most relevant to them…based on their personal criteria. At the same time, none of our tools require any significant investment by retailer IT departments, and all of our merchandising content is hosted and delivered via CDN.
Most importantly, Vendaria Retailer Solutions extend shopper engagement, improve product discovery, deepen product education, increase purchase intent, and increase Net Promoter scores. The result is heightened awareness, increased trial, accelerated sales conversion, and reduced product returns.
Jennifer is focused on leveraging and scaling Vendaria's decade-long position as a premier provider of manufacturer & retailer digital merchandizing solutions, bringing over 20 years of international corporate and entrepreneurial leadership experience to her role. Previously, she was Senior Vice-President of Image Licensing at Bill Gates' owned Corbis Corporation, the leading global digital content licensing enterprise. There, she significantly improved the company's position & market share as a result of optimizing the go-to-market strategy, enhancing the product mix, and leading two significant acquisitions. Prior to Corbis, Jennifer served as Director, Global Marketing Sponsorship & Communications of Volkswagen AG, where she rejuvenated the VW brand propelled by sponsorship marketing & world tours with "super groups" Genesis, Pink Floyd, & the Rolling Stones, culminating in the successful launch of the New Beetle. Most recently, Jennifer co-founded two successful marketing services firms including GoGo Images, a multicultural stock photography provider, and Marketfish, a list marketing campaign management provider.
Brian is a co-founder of Vendaria Media. In his role as CFO he focuses on creating the financial systems and reporting tools to help the company prepare for and scale its aggressive growth plans. He contributes significant financial expertise, strategic insight, and operating experience resulting from his background as a serial entrepreneur, investor, and corporate executive. Over the past decade Brian has founded more than 20 businesses, many of which have had successful exits including Luminous Corporation, a software company in the graphics industry that was acquired by Imation, Inc. (IMN); Netpodium, Inc., a streaming media Internet company acquired by InterVu Inc. (ITVU); and DailyShopper.com, an online circular provider which merged with Cross Media Services Inc. and was subsequently acquired by a media consortium including Gannet, the Tribune, and Knight Ridder. In addition, Brian spent time with Voyager Capital, a regional venture capital firm, as a Venture Partner. Previous to his investment activities, Brian was last a Director of Business Development for Aldus Corporation (ALDC), which was acquired by Adobe Systems (ADBE), and a Senior Manager with Ernst & Young.
Jane oversees delivery of Vendaria's award-winning Guided Selling™ solutions to the company's clients, including Apple, Bosch, LG Electonics, Le Creuset, Miele, Williams - Sonoma, Home Depot, Best Buy, Office Depot, and Staples, among others. From leading the production of product-level tools including videos and interactive product demonstrations, to inspiring the design of sophisticated category-level product selectors, configurators, and bundle-builders, Jane ensures that Vendaria's clients' customers consistently experience a confidence-building shopping experience that increases sales conversion. Prior to joining Vendaria, Jane was an Art Director at ZAAZ, a Seattle design firm specializing in web design and analytics, serving key clients such as Microsoft, Starbucks Hear Music, Boeing Connexion, BECU and others. Prior to that she was Design Director of web services at RealNetworks; was Managing Art Director for ABCNEWS.com; and got her first taste of producing digital content at Multicom Publishing where she created award winning cooking CD-ROMs for Food and Wine magazine, Great Chefs, and Better Homes and Gardens.
Joe oversees Vendaria's global sales organization, which is responsible for establishing new manufacturer, retailer, and service company accounts, growing and servicing current accounts, and building strategic relationships with new and existing business partners. He brings over 20 years of highly relevant professional experience to his role at Vendaria, leveraging a rare blend of expertise in sales & marketing, ecommerce, corporate strategy, entrepreneurship, global management, and financial and analytical acumen - honed at the likes of Procter & Gamble, Harvard Business School, Alliance Consulting Group, R.R. Donnelley & Sons Co., Corbis, and a half-dozen venture and angel-funded Internet commerce start-ups where he was either a co-founder or CEO. Joe brings an "outside-in" methodology to all client opportunities, seeking to deliver the maximum benefit for Vendaria's clients (and their customers and shoppers) based on an integrated view of markets, products, competitive dynamics, user experience rigor, profit and ROI considerations, available and advanced technologies, multi-channel opportunities, and client budgets.
